About the Book

Creating magazines, newspapers, journals, blogs, or any other periodical, print or digital, is as much influenced by time-tested principles as by recent trends and behaviors. How do we design continuous experiences across media as technology continues to evolve? And in this new landscape where information is everywhere at all times, what are the new opportunities for print?

Through conversations, case studies, and elementary principles, authors Sue Apfelbaum and Juliette Cezzar offer an essential guide for both advanced design students and working designers seeking to broaden their practice. The book combines the wisdom of experts, visual examples from publications taking dynamic approaches to the contemporary publishing landscape, and a straightforward set of elements essential to editorial design on any platform.

Case studies include BuzzFeed, Huffington Post, The New York Times, The Guardian, USA TODAY, Bloomberg Businessweek, Rookie, Pitchfork, New York Magazine, Vanity Fair Italia, The New Republic, It’s Nice That, The Awl Weekend Companion, Letter to Jane, Paper, Gather, Apartamento, Anorak, and WAX. Included are eighteen interviews with designers, art directors, and creative directors at these publications, plus interviews with Paul Ford, David Sleight, Jeanette Abbink, Mandy Brown, Stella Bugbee, Jeffrey Zeldman, David Jacobs and Natalie Podrazik, and Justin Thomas Kay.

Interviews with

Jeanette Abbink

Founder and Creative Director, Rational Beauty

Thomas Alberty

Design Director, New York Magazine

Tom Bodkin

Chief Creative Officer, The New York Times

Alex Breuer

Creative Director, Guardian News and Media

Mandy Brown

Cofounder, Editorially

Stella Bugbee

Editorial Director, The Cut

Andrea Fella

Design Director, Paper Magazine

Will Hudson

Codirector, It’s Nice That

David Jacobs and Natalie Podrazik

 29th St Publishing

Chris Johanesen

VP of Product, BuzzFeed

Paul Ford

Content Strategist, Writer, Programmer

Justin Thomas Kay

Creative Director, Doubleday & Cartwright

Josh Klenert

VP, Design & UX, Huffington Post (now at Chase)

Tim Moore

Founder and Designer, Letter to Jane

Renda Morton

Founding Designer, Rookie

Steve Motzenbecker

Director of Design & User Experience, NYmag.com

Cathy Olmedillas

Founding Editor, Anorak Magazine

Michele Outland

Creative Director, Gather Journal

Devin Pedzwater

Creative Director, Vanity Fair Italia

Michael Renaud

Creative Director, Pitchfork

David Sleight

Creative Director, UX and Product Designer, Developer

Omar Sosa

Cofounder and Art Director, Apartamento Magazine

Richard Turley

Creative Director, Bloomberg Businessweek (now at MTV)

David Yun

Cofounder and Cocreative Director, WAX Magazine

Jeffrey Zeldman

Founder and Executive Creative Director, Happy Cog

Jeremy Zilar

Content Strategist/Blog Specialist, The New York Times


Juliette Cezzar and Sue APhoto by Dan Musick

Juliette Cezzar @oubliette

Juliette is the director of the BFA Communication Design and BFA Design & Technology programs at Parsons the New School for Design in New York City.

She established her small studio, e.a.d., in 2005. While books anchor the practice, her work has spanned a variety of media for clients such as the Metropolitan Museum of Art, RES magazine, the Museum of Modern Art, VH1, The New York Times, Eleven Madison Park, and Columbia University’s Graduate School of Architecture, Art, and Planning.

She is also the author–designer of four books: Office Mayhem (Abrams), Paper Pilot, Paper Captain, and Paper Astronaut (Universe/Rizzoli). She holds a B.Arch. from Virginia Tech and an MFA in graphic design from Yale University.

Sue Apfelbaum @sueapfe

Sue is an independent Brooklyn-based writer, editor, and content strategist whose primary interests center on design, art, music, and film.

She is the former editorial director for AIGA, the professional association for design, and prior to that was an editor for RES, a bimonthly magazine for digital creators.

She writes about design for Communication Arts, Surface, Red Bull Music Academy, and Adobe, and works on editorial and content strategy for the website of the Jewish Museum.

Sue studied English and anthropology at the University of Vermont and user experience design at General Assembly in New York.

For all inquires, speaking or press requests, please e-mail info@editorialexperience.com.